A Small, Senior Team
For Owner-Led Brands.

LOR Strategy Group connects strategy, storytelling, and success for owner-led businesses ready to grow. We are senior operators who roll up our sleeves, bringing the clarity, craft, and courage needed for what comes next.

Strategy, Storytelling & Execution, Connected

LOR Strategy Group was built for owner-led businesses that have outgrown generic marketing. We pair senior strategy with hands-on creative execution, aligning your brand, message, and marketing into one system that drives real, lasting growth.

No oversized teams, no layers between you and the work, just senior operators who plug in as your strategic partner and help you move with clarity, craft, and courage. We treat your business like our own, asking hard questions before we reach for the obvious answers. Every recommendation is tied to how your customers actually think, buy, and stay. And when it comes time to ship, we are right there in the work with you.

Our Core Values

Trust is foundational

Every relationship we build starts with trust — earned through honest work, honest counsel, and showing up the same way whether the room is full or empty.

Character matters

Talent gets you in the door. Character keeps you there. We hire and partner with people whose word holds up under pressure.

Mutual collaboration is essential

Your instincts plus our craft, shaping the work together. We build with you, not just for you — because the best decisions happen in the room.

Keep promises

Every deadline, every deliverable, every conversation. If we said it, we’ll do it — and if something changes, you’ll be the first to know.

Deliver real value

Pretty work that doesn’t move the needle isn’t worth shipping. Every recommendation we make is grounded in evidence and tied to outcomes you can measure.

Care for people

Brands are built by people, for people. We treat your team, your customers, and our own with the respect that work like this deserves.

“More Than Anything, We Want People To Succeed, Professionally And Personally.”

Paul Golangco, Managing Director

Senior Operators,
Working Shoulder-To-Shoulder.

Paul Golangco

Managing Director

Morgan Hornung

Account Director

Suzanne Odell

Messaging Strategist

Tiffany Huey

Project Manager

Donna Yaheli

Web Designer & Developer

Addi

Chief Happiness Officer